How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion using Google Ads. Cory and Jyll dive into a recent test she conducted with her own money, comparing YouTube's built-in "Promote" feature with different Google Ads Demand Gen campaign setups. The results were quite astonishing, revealing incredibly low CPMs and subscriber acquisition costs. They discuss the nuances of each approach, why certain methods yield better results, and how to interpret the data to make informed decisions for your own YouTube ads strategy. Jyll and Cory also touch on key considerations like the quality of subscribers, the impact on organic reach, and aligning your campaign objectives with your overall business goals. Whether you're an aspiring creator, a business looking to expand your reach on YouTube, or a Google Ads practitioner, this episode offers invaluable insights into maximizing your video promotions. Key topics discussed in this episode: - Understanding the "Promote" feature within YouTube Studio and how it utilizes Google Ads Demand Gen campaigns. - A head-to-head comparison of YouTube promotions, Demand Gen with optimized targeting, and Demand Gen with custom segments. - Analyzing cost per thousand impressions (CPMs) and cost per subscriber across different campaign types. - The role of view rate and its relationship to subscriber acquisition. - Considering the long-term value of subscribers versus immediate website clicks. - Advice for businesses and Google Ads practitioners looking to get started with YouTube advertising. WATCH THIS EPISODE INSTEAD: https://youtu.be/171bibE0b4A You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 Google Ads Coaching Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive YouTube formats cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 Read more about this topic on Jyll's Google Ads Blog - YouTube In-Feed Ads: A Complete Guide for Beginners: https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 - Video Advertising Trends Now: A Comprehensive Guide: https://learn.jyll.ca/blog/video-advertising-trends?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 - All About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode78 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
