Description : This episode explores the importance of design and visual branding in creating effective newsletters and communications for cross-cultural workers. Guest expert, Karen Huber, joins Amy and Bernie to share practical advice on leveraging design elements to engage supporters and convey the heart of your ministry . Karen created a PDF that covers three helpful areas when it comes to newsletter design: —What are three newsletter best practices? —What are three ways newsletters go wrong? —Now, let’s talk design specifics: color, font, and images/photos Get the PDF here. Show Notes and Links: Resources mentioned in the episode: MailChimp - An email marketing platform discussed as an option for cross-cultural workers: mailchimp.com Constant Contact - Another email marketing platform recommended in the episode: constantcontact.com SendGrid - The email marketing platform available through Microsoft that was mentioned: sendgrid.com Canva - The design tool referenced for creating a color palette and style guide: canva.com Canva Color Finder - The specific Canva feature discussed for extracting color palettes from images: canva.com/colors/color-palette-generator " Write Interesting Newsletters " - A course offered by Global Trellis " Enjoying Newsletters " - A book written by Amy Young, the co-host of this podcast Check out the simple design elements of Substack , and while you’re at it, feel free to subscribe to the free version of Bernie’s Substack essays . Additionally, the episode provided the contact information for the guest expert, Karen Huber: Website: fullstopcopy.co Instagram: @karengobragh Global Trellis: The Podcast Join Insiders
