As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneaker culture outside, because boredom has set in with sneakers. --- Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes released on Tuesdays. Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts:
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