In this episode of Fast Casual Nation, hosts Paul Barron and Cherryh Cansler sit down with Lawrence Brown, Chief Development Officer at Rita's Italian Ice & Frozen Custard, to explore how one of America's largest specialty dessert franchises is scaling smart — from its iconic first-day-of-spring tradition and drive-through expansion strategy to franchisee unit economics, community-driven marketing, and what makes the ideal Rita's franchise partner in today's competitive QSR landscape.
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