In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful moments of her career and what it was like to deal with it in real time. We dig into a cringe-worthy marketing mistake involving a high-profile exhibition stand with "sofware" misspelled across the entire structure, leading to three days of anxiety while hiding the error from company executives and thousands of visitors. • Six-figure exhibition stand...
