Farmgirl Flowers CEO on the Challenges of Bootstrapping

Farmgirl Flowers was launched back in 2010 as a one-woman-show when founder and CEO Christina Stembel began working from her dining room table with a vision to change the way people buy flowers online. Her company says its burlap-wrapped bouquets and vase arrangements are "designed to make recipients feel seen, loved, and celebrated."
Now as the company celebrates its 15th anniversary, its leader is doubling down on her commitment to build for growth rather than building to sell. Christina discusses the outlook for her firm, as well as the challenges facing the small business in the current economic environment with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.

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