My guest this week is Kai from Switzerland who did our 66-day Challenge back in 2018 - and he's been sober ever since In this episode: Kai liked the competitive aspect of a “challenge” and once he’d checked out the science behind our 66 he was keen to join He never had a “rock bottom” moment; the realization that he was drinking too much came gradually over 5 years. Three main drinking situations: Friday/Saturday nights with his wife. After-work beers with colleagues. Holidays with daily alcohol. He’d always struggled with moderation; although he did attempt a “Dry January” most years. Kai started his 66-day challenge with confidence, expecting to moderate afterward. He found the accountability, group support, and reading resources helpful. He maintained his social life but switched to alcohol-free alternatives. Family Reactions were interesting… His wife didn’t fully understand the need for Kai to join a group in South Africa to do the challenge His children gave him some honest feedback that they never would have told him if he was still drinking Son disliked the smell of alcohol on his breath. Daughter disliked his loudness and unsteady walking after drinking. After the 66 days he felt great and extended challenge to 100 days and then to 6 months Then his daughter’s challenged him to do one year – that was 7 years ago and he’s been alcohol free ever since! Benefits Noticed Easier life – loved the simplicity of not counting drinks or worrying about driving Health improvements: better skin, digestion, sleep, mood. No more hangovers and much more energy. Kai’s Perspective has changed.. No current reason to drink; sees alcohol as incompatible with healthy living. Notices social norms promoting alcohol; predicts attitudes may shift like they did with smoking. Enjoys being a role model for his children and colleagues. Advice to Others Know your “why” before starting. Use the toolbox, community, and resources. Observe social drinking without judgment. Challenges help identify if drinking is truly a problem. He avoided the daunting idea of “forever” by setting achievable milestones. So if Kai has inspired you to try our #Sober66 Challenge just click on this link to join Next week we’ll be featuring another #Sober66 Challenger so don’t forget to tune in! If you're looking for a community then try Tribe Sober! More info Tools & Resources in Tribe Sober Member Journey Course (7 modules: psychology, biology, neuroscience) Members Vault with searchable tips and content Daily check-ins, trackers, 5 Zooms meetings a week – to suit all timezones Personal guidance from coaches, ambassadors, and cheerleaders Subscription membership for Tribe Sober join up HERE To access our website click HERE If you would like a free copy of our e-book "66 days to sobriety" please email us at
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