On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you. 00:00 Introduction and Sponsor Message 00:15 Strong New York Event Announcement 00:38 Interview with Max Siegelman Begins 01:17 The Origin of Siegelman Stable 03:23 Challenges and Growth in Business 05:04 Collaborations and Brand Recognition 10:26 Fashion and Cultural Influence 12:17 East Hampton Pop-Up Experience 14:01 Future Plans and Reflections 20:07 The Illusion of Knowing What You're Doing 20:41 The Importance of Good Energy and Humility 21:30 Facing Setbacks and Challenges 24:27 Drawing Inspiration and Building a Brand 30:51 Fitness and Personal Stories 38:15 Concluding Thoughts and Future Plans
