Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency. redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery. Influencer marketing hasn't always had the best reputation but redpill's outlook and values are definitely turning that on its head. We chat about: 🤝 how culture has become paramount in creating an environment that produces the best output for employees and clients alike, ✅ how being transparent and authentic in sharing culture, values, back stories and personality is what consumers want, 👍🏼 how redpill are changing the perceived negative face of the influencer marketing industry, 🏅 redpill's journey to B Corp status and why they decided to do it, 🎥 if short form video content is dead & why longer form is a growing requirement 🔮 and Mollie's top predictions for SME's and markets for 2025. Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
