In this episode, I sit down with Coach, Educator and Founder of The Exercise Mechanic, Etienne Asselin. Etienne is a bi-lingual personal trainer and educator with 15+ years of experience based out of Geneva, Switzerland. He offers in-person, online, and hybrid exercise solutions for both sensitized populations and athletes alike. He believes in taking a collaborative approach to coaching that prioritizes mutual understanding, compassion and sustainability. As an educator he believes his primary responsibility is to cultivate the minds of my students with their long-term development in mind. For this reason all of the courses through The Exercise Mechanic prioritize critical thinking and learning the "why" behind the "what and the how". His goal is to elevate the standard of care in the fitness industry by fostering a clinical understanding of personal training, one trainer at a time. We discuss: The origin story Academic struggles turning into teaching The power of parallel thinking Frustration as a motivator to serve What am I missing? The commonality of the drive to serve in the fitness industry The fitness industry as a health care powerhouse Leveraging a value driven business that scales Creating and fostering relationships within the coaching practice Communication as the main lever Service and sales bottlenecks Everything you care about takes something from you Lessons learned from clients Find Etienne: Website - www.theexercisemechanic.com Instagram - @easselin_official @theexercisemechanic __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!