At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green spoke with Stewart Donnor, Sales Engineers Manager at Wildix , about how the company’s channel-first innovation and AI-powered automation are redefining the unified communications experience for partners and their customers. “Wildix is 100% channel, and our engineering team works side-by-side with partners from discovery through deal close,” Donnor explained. “We design every deployment around the customer’s exact workflow — no cookie-cutter solutions.” Donnor described Wildix’s flexible, customizable UCaaS and PBX ecosystem that bridges the gap between traditional telephony and modern digital engagement. The platform supports cloud, hybrid, and hardware PBXs, integrates with Microsoft Teams, CRM systems, and digital channels such as WhatsApp and SMS, and now incorporates Wilma AI — an agentic automation tool capable of handling workflows across more than 500 third-party applications. “AI is now our best employee — it never takes time off and it’s always ready to work,” Donnor said. “We’re using automation not to replace people, but to extend customer access and improve employee experience.” The Wildix product stack — including x-bees for collaboration and x-hoppers for retail and frontline environments — demonstrates this blend of innovation and practicality. By embedding communication into headsets and mobile endpoints, Wildix gives store associates real-time access to AI-driven knowledge and instant customer assistance, improving both staff retention and ROI. For organizations reassessing their communications post-COVID, Wildix provides migration flexibility for both legacy PBX users and those looking to upgrade hastily adopted UCaaS systems. “Many companies made quick decisions during COVID and had to compromise,” Donnor noted. “Now they’re ready for a solution that restores capability without giving up control — and that’s where Wildix shines.” With weekly software releases, a direct feedback loop between sales engineering and product development, and security built into every instance, Donnor emphasized Wildix’s commitment to keeping partners and customers on the cutting edge. “We’re agile, European-born, and secure by design. Each build is unique — future-proofing isn’t just a promise, it’s baked into our DNA.” To learn more about Wildix’s AI-driven UCaaS and partner ecosystem, visit wildix.com .
