This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options. Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including: why early-stage brands need to KISS how she got into her first hundred retailers the value of face to face interactions and consumer feedback how to choose between marketing strategies why product quality matters what she would do if starting her beverage brand all over again Plus, lots more! Products mentioned during this podcast include: Better Than Booze Into Thin Air by Jon Krakauer Dafu Sauce
