Leila and Hannah explore the themes of joy, productivity, and marketing strategies. They discuss the importance of celebrating small wins, the awkwardness of creating B-roll content, and the psychological aspects of anticipation and joy. Hannah shares her journey of developing a 10-minute marketing approach, emphasizing the power of timers and gamification in overcoming procrastination. The discussion also touches on the significance of nostalgia in marketing and the impact of seasonality on business strategies. Ultimately, the conversation highlights the importance of finding joy in both personal and professional endeavors. Hannah Isted is the founder of HI Communications, supporting small business owners with their marketing. She is the author of The Best 90 Days Ever, an Amazon bestselling book and marketing membership. It shares a quick, daily prompt that shows businesses how to promote what they do in just 10 minutes a day and make it simple, easy and fun. She has worked with hundreds of small business owners, helping them to increase their online presence through her membership, courses and workshops. In her email newsletter and podcast The Best Marketing Podcast Ever, she shares marketing advice to help product and service businesses get out of their own way and consistently promote themselves. Find her on Instagram @hicommunications_ or her website www.hicommunications.co.uk.
