Should I Quit Social Media? A Digital Marketing Expert’s Answer (You’ll Be Surprised) - Corey Perlman

Should I quit social media? A debate with a social media & digital marketing expert - With Corey Perlman

What if the secret to winning at social media is barely being on it at all? Brian debates social media expert Corey Perlman, who runs a digital marketing agency but doesn't even have Instagram on his phone—and that contradiction is exactly the point. Turns out the productivity drain isn't social media itself; it's the doom scrolling that's stealing 40 minutes of your day while you pretend you're "networking." Corey drops the truth bomb that influencer metrics and business metrics are completely different games, yet most professionals are playing by Instagram rules and wondering why they feel like failures when seven people like their post.

This conversation gets practical fast: discover the "rented land vs. owned land" framework that'll save you from platform catastrophe, learn why your LinkedIn company page isn't dead (just neglected), and find out exactly how to be authentically present online without pressing a single button yourself. Brian and Corey tackle the hypocrite's dilemma head-on—can you tell people to quit social while still posting yourself?—and land on a game-changing distinction that lets you have your cake and eat it too. You'll get the app blocker that nukes newsfeeds while keeping connections alive, the 15-minute commenting strategy that builds real relationships without the scroll spiral, and the truth about which platforms actually matter for your business (hint: stop chasing TikTok if you're selling B2B).

If you're trapped between FOMO and burnout, convinced you need social media but hate what it's doing to your brain, this episode hands you the escape hatch. The show notes include all the tools to take back control starting today.

References In This Episode

Corey Perlman – Impact Social Media – Corey's LinkedIn profile and Impact Social Media website

Key Resources:

Authentically Social – Corey's book on being authentic on social media for business

Corey's Instagram – @CoreyPerlmanSpeaks

CoreyPerlman.com – Corey's main website

Brian's Resources:

Social Media Addiction with Tech Hacks to Fix It – Brian's blog post with tools to combat social media time waste

Should I Quit Social Media? A Debate With A Focus Expert - Penny Zenker – The primer discussion before this debate

Brian's TEDx Talk on Time Management – His signature presentation on productivity

Tools & Techniques:

Block It App – Safari browser extension that blocks social media newsfeeds while keeping notifications visible

15-Minute Social Media Blocks – Corey's time-blocking strategy: 15 minutes for OPP (Other People's Posts), 15 minutes for connection requests

Content Creation vs. Posting Separation – Strategy of texting content to someone else to post on your behalf

Concepts & Frameworks:

Rented Land vs. Owned Land – Understanding which digital properties you control (website, email list) versus platforms you don't (social media)

Influencer Marketing vs. Business Marketing – Critical distinction between vanity metrics and conversio