World Snooker Tour CEO Simon Brownell reflects on crowning a Chinese champion, alongside Leaders' Editorial Director James Emmett and Content Director David Cushnan. In a wide-ranging conversation just after WST's debrief of this year's tournament, Brownell discusses the plan to maximise Zhao Xintong's success at the Crucible, in China and beyond; Sheffield's future as host of the World Championships; the sport's Olympic hopes and global ambitions; and how to engage a new generation of fans.
