In this episode we explore how leaders create the conditions for high-performing sales teams. We talk with Susan Heiser, VP of Sales at MaryRuth Organics, about the habits that scaled a startup into a top retail brand: radical transparency from the top, empowering people to make decisions, and building a safe “try-and-learn” environment. Susan shares practical routines—brief daily check-ins, visible calendars, and public praise plus private correction—that keep teams aligned under pressure. She also describes how she turned a weakness (data fluency) into a strength by training and promoting from within, and why loyalty and willingness to learn often trump raw ability. Susan Heiser brings 20+ years in food & beverage sales leadership to the conversation. As VP of Sales at MRO MaryRuth, LLC, she’s driven brand growth, managed national sales teams, and built strategic retail programs. With a law degree from Universidad de San Carlos de Guatemala, Susan combines legal rigor with commercial savvy and a people-first approach. Her track record shows how coaching leaders can develop talent, retain employees, and turn setbacks into new opportunities. ➤ 📘 Pre-order the book: Lead With a Coaching Mindset: How the Best Leaders Unlock Potential — http://bit.ly/orderLeadwithaCoachingMindset ➤ 🌐 Learn more: goldvargconsulting.com ➤ 🔔 Subscribe & stay tuned: Hit “Subscribe” on your listening platform so you don’t miss future episodes!
