Today, we're talking about sensory science and its crucial role in R&D product development. While this methodology has been widely used for decades in the hops, beer, food, beverage, and perfume industries, the cannabis industry is just beginning to tap into its potential. Our guest today is Marshall Ligare, Ph.D. , former Research Scientist and Product Development Lead at John I. Haas , one of the world's leading hops suppliers. The beer and hops industry has long relied on sensory science to craft unique and consistent flavor profiles, and Marshall brings a wealth of knowledge on how these techniques can be applied to cannabis. Marshall is currently the Director of Research Development at Vuca Hemp Farms . Join us as we explore what cannabis can learn from the beer industry's deep expertise in sensory-driven innovation and how these insights can elevate product development in the cannabis industry. Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at
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