Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic. In this episode of Embracing Marketing Mistakes, Nancy Harhut explains why framing, anchoring and presentation matter more than information. She shares real examples where small changes doubled results without changing the product. Nancy is the author of Using Behavioural Science in Marketing and founder of HBT...
