E387-《特劳特《定位》理论过时了吗？营销经典还适合助力个人IP或者企业吗？》胡讲8讲
本期播客深入探讨了营销学经典书籍《定位》，分享了其在营销领域的重要性和实用性。主持人回忆了自己初次接触这本书的经历，以及它如何帮助他理解品牌定位和消费者的心智。讨论中提到，尽管市场环境发生了变化，但定位理论依旧是营销人的基石。参与者们还探讨了反定位理论以及现代营销的挑战，强调了信息爆炸时代对消费者决策的影响，展现了经典理论在新形势下的适应性和演变。
Вам также может понравиться
Jack Hopkins
Jack Hopkins
radiofreeredoubt
Jak Piggott
Jak Piggott
The Rollup
Where digital assets and finance converge. Hosted by Andy and Robbie.
Theo - t3․gg
Theo - t3․gg
The Daily AI Show
The Daily AI Show Crew - Brian, Beth, Jyunmi, Andy and Karl
Redefining CyberSecurity
Sean Martin, ITSPmagazine
ITSPmagazine
ITSPmagazine, Sean Martin, Marco Ciappelli
AI Unraveled: Latest AI News & Trends, ChatGPT, Gemini, DeepSeek, Gen AI, LLMs, Agents, Ethics, Bias
Etienne Noumen
Artificial Intelligence Masterclass
AI Masterclass
Jack Hopkins
Jack Hopkins
radiofreeredoubt
Jak Piggott
Jak Piggott
The Rollup
Where digital assets and finance converge. Hosted by Andy and Robbie.
Theo - t3․gg
Theo - t3․gg
The Daily AI Show
The Daily AI Show Crew - Brian, Beth, Jyunmi, Andy and Karl
Redefining CyberSecurity
Sean Martin, ITSPmagazine
ITSPmagazine
ITSPmagazine, Sean Martin, Marco Ciappelli
AI Unraveled: Latest AI News & Trends, ChatGPT, Gemini, DeepSeek, Gen AI, LLMs, Agents, Ethics, Bias
Etienne Noumen
Artificial Intelligence Masterclass
AI Masterclass
Обсуждение сообщества
Пока нет записей
Начните разговор о «E387-《特劳特《定位》理论过时了吗？营销经典还适合助力个人IP或者企业吗？》胡讲8讲» первым