Ever wondered how journalism can bridge the gap between agriculture and the everyday world? In our latest episode, we sit down with Mikkel Pates, a seasoned journalist whose career spans over four fascinating decades. Inspired by his father’s work in agricultural communications and his upbringing on a ranch, Mikkel embarked on a journey that led him to chronicle the stories of rural America. From his first role in Worthington, Minnesota, to the playful yet impactful rivalry between SDSU and NDSU, Mikkel shares how these experiences shaped his unique perspective on agriculture journalism. Explore the intriguing world where faith intersects with business through the story of a Jerusalem artichoke venture in Minnesota. We dive into the complexities of a business that used religious beliefs as a marketing strategy, only to spiral into controversy with its pyramid scheme-like structure. Mikkel sheds light on the motivations and vulnerabilities of those involved, revealing the untold stories behind this faith-based endeavor. His approach to gaining trust and encouraging openness from interviewees offers insights into the human side of journalism that often goes unnoticed. The episode takes a sharp turn towards the challenges faced in the evolving landscape of agricultural reporting. Mikkel reflects on the transition from traditional media to the digital age, where sensationalism often eclipses the substantive reporting. We journey through pivotal agricultural events like the farm credit crisis of the 1980s and the rise of co-ops in the 1990s, leading to the modern cautionary tale of Hunter Hansen's grain trading fraud. As Mikkel enjoys his retirement, we celebrate his lasting impact while extracting valuable lessons from his storied career. Follow at www.americalandauctioneer.com and on Instagram & Facebook Contact the team at Pifer's
