The tech giants are throwing down: Meta’s spending $69 billion on AI. Microsoft’s investing even more. Google’s rewriting search itself. So… what does it all mean for us? In this episode of AI Haven’t a Clue, futurist Phil Rowley joins George and James to unpack the escalating AI arms race and what it means for everything from entertainment to everyday life. AI-generated movie endings (without the directors permission!), NPCs that think for themselves, and algorithms that shape what we play, watch and hear, we look at all of the ways AI is shaping creativity. And that's not all! We break down the four forces reshaping the future: democratisation, diffusion, dimensionalisation, and dismantling. Phil explains why AI might not replace human creativity, but radically extend it — and why the next big entertainment trend could come from someone with just a smartphone. Plus, the AI Challenge returns: can you tell which presenters are real and which are AI-generated fakes? Want to ask James a question? Get in touch at
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