Episódio Ep. 547 16 min 30s
第547回: CRM・MAツールが使われないのはなぜ？導入前に仕事の流れを整える
「このツールを入れれば業務が変わるはず」。そんな期待とは裏腹に、現場は混乱し、ツールは放置されていませんか。成功事例の裏には、ツール導入前に確立された「業務フロー」が存在します。今回は、ツールに頼る前に自社でやるべきこと、つまり「仕組み作り」の重要性とその具体的な進め方をお話しします。現場を混乱させず、着実にデジタル化を進めたい中小企業のリーダー層に聞いていただきたい内容です。
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