Episódio Ep. 523 21 min 41s
第523回:Web担当者を兼務で育てる、現場の仕事とデジタルを切り離さないために
Webサイトで成果を出すために、本当に必要なのは外部の専門家でしょうか。多くの成功企業に共通するのは、商品を売る現場とWebサイトを作る部署の距離が近いことです。この配信では、700社近くの支援実績から導き出した「Web担当者は兼務で育てる」という結論について深掘りします。なぜ兼務が良いのか、どうやって社内で知識を蓄積していくのか、具体的なステップを解説します。
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