This time, I am joined by Laura Norman, owner and founder of Chroma Marketing. Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity. Highly passionate, Laura holds some high values and is dedicated to learning and educating both our industry and her client base in how sustainability has to be in the mix for organisational longevity. Laura and I talk about 🪄 the meaning behind crafting sustainable marketing strategy 🤗 why marketing should be a fun factor and not just a have to do 🏆 how authenticity can turn the fear of trust around 👥 the inherent human need to belong and have we lost this? 🔃 the mindset change needed to communicate about sustainable business practices and become a market leader 💡 Laura’s top 3 challenges that she sees in industry right now & her advice as to how to overcome them. You can connect with Laura on LinkedIn or visit her website for more information. Also check out the Yorkshire Sustainability Festival , hosted by The Sustainability Community , that has events, webinars and general info about sustainability in Yorkshire and beyond. Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
