The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings. Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/ Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/ Follow Roku online at: https://advertising.roku.com/ Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/ Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/ Follow Merkle online at: https://www.merkle.com/ Here's what we discussed : 1. Jordan, give us the latest - Roku was on this podcast a year ago, what’s changed, what’s new and how is the world of CTV doing? 2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not? 3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement? 4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands? 5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it? 6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI? 7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper? 8. Jordan, if a brand hasn’t used CTV before, what’s the best way to give it a try? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
