What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic , a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn’t just therapy, it’s strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For 4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It’s Not Your Data) 21:09 Answer to Last Episode’s Question from Guest Brett Farmiloe Try lotic.ai for yourself, FOR FREE Guest: Bill Welser, Lotic Website | Email | X | Instagram Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
