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Adam Foroughi, Co-Founder & CEO of AppLovin, and Giovanni Ge, CTO of AppLovin, join Sourcery from AppLovin’s Palo Alto headquarters for a deep dive into the technology and strategy behind its advertising business.
Gio joined AppLovin in late 2022, when the company was worth roughly $5.5 billion, and helped architect Axon 2, the recommendation engine that became central to AppLovin’s transformation. The new architecture improved predictions and advertiser returns, helping drive the company’s expansion beyond mobile gaming into e-commerce ads and its recovery from a 92% post-IPO decline to a $100B+ company.
Adam and Gio break down how Axon works, how AppLovin scales with a remarkably lean engineering team, how AI is changing the way they build, why knowing what not to build matters, and what it would take for AppLovin to eventually become a trillion-dollar company.
We also cover AppLovin’s expansion into e-commerce, the future of advertising across LLMs and connected TV, engineering culture, and how they think about building for the next five to ten years.
Adam Foroughi: https://www.linkedin.com/in/adamforoughi/
Giovanni Ge: https://www.linkedin.com/in/xiaochuan-giovanni-ge/
Molly O’Shea: https://x.com/MollySOShea
Sourcery: https://x.com/sourceryy
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(00:00) Adam Foroughi, Co-Founder & CEO and Giovanni Ge, CTO at AppLovin
(00:52) Gio's first impression of AppLovin
(03:38) Joining AppLovin after a 30% stock drop
(09:59) How Axon 2 actually got built
(20:23) Why AppLovin never needed a sales team
(21:59) From gaming ads to e-commerce
(24:47) From a napkin drawing to a real product
(30:54) The onboarding mistake most companies make
(34:37) What "AI-Native" actually means
(36:37) Should new engineers still learn to code?
(41:41) UGC vs. traditional ads: what's winning?
(47:56) Adapting to AI without rebuilding from scratch
(54:50) Gio's daily tech stack
(1:02:17) AppLovin's path to a trillion-dollar valuation
(1:06:19) Recovering from a 90% stock drop
(1:09:47) What's next for AppLovin?
(1:13:44) What happens when AI takes over?
(1:15:48) Adam and Gio's hottest takes
(1:19:50) How to actually stay locked in