The Strategies You Need for Brand Communications and PR | Kamara Turner of Walgreens - Marketing Happy Hour

Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC NARCAN to the buzzworthy Nice! Mango Gummies—Kamara shares the behind-the-scenes insights on how she builds integrated strategies that generate results. We discuss the power of niche creators, modern measures of influencer success, and the mindset shifts that have shaped her growth across both agency and in-house roles.

Key Takeaways:

// Why Kamara believes starting before you feel ready is often the smartest move in your career.

// Why creators who lean into their niche deliver the most value in PR campaigns.

// How Kamara approaches influencer partnerships and measures success beyond just likes and reach.

// What inspired her to start Pulse and Perspective on LinkedIn, and how it helps her reflect on the state of brand storytelling.

// The retail and brand headlines that comms pros should be paying attention to right now.

Connect with Kamara: LinkedIn

Read Pulse and Perspective: LinkedIn

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