What does it take to scale a 50-year-old family business built around vintage Ford Broncos? In this episode, I sit down with Walt Wimmer, CEO of TOMS OFFROAD, to talk about transforming a passion project into a thriving eCommerce brand serving classic car enthusiasts around the world. Listen in as Walt shares how he balances heritage and innovation - from managing thousands of SKUs and global manufacturing partners to designing a transparent compensation structure that keeps his 36-person team motivated. We also dive into customer service, marketing in a competitive niche, and how TOMS OFFROAD continues to grow while staying true to its roots. You can find show notes and more information by clicking here: https://bit.ly/3Xk02Wv Interested in our Private Community for 7-Figure Store Owners? Learn more here . Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
