Are Brand Impressions Irrelevant?

Episode Description

In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake of impressions is dead.

Ryan breaks down why measurement has changed the game, why "one big campaign, one big message" is an outdated operating system, and how the best brands are blending performance rigor with brand-level creativity. We also go deep on community as the next frontier of differentiation.

About:

This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.

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