Netflix just picked up Sesame Street, but this isn’t just about Elmo. It’s a calculated move in the high-stakes fight for kids’ attention — and future subscribers. Elaine Low, Natalie Jarvey and Sean McNulty dig into why streamers like Netflix and Disney+ are doubling down on branded kids content while others quietly exit, and why Paramount+ has untapped potential. From Miss Rachel to Bluey to Gabby’s Dollhouse, Paw Patrol to PBS, this episode unpacks how the battle for the youngest viewers is reshaping strategy — and why it matters more than you think. Also: final thoughts on Final Destination, and a few bold and likely-to-be-regretted weekend movie plans, including Lilo and Stitch side-eye. Learn more about your ad choices. Visit megaphone.fm/adchoices
