Facilitation isn’t just about guiding a process—it’s about creating meaning. And in this episode, Jim Kalbach, author of The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs , shares how facilitation and Jobs to Be Done (JTBD) go hand in hand. We dive into the art of moving from insight to action, exploring how facilitators and leaders can use JTBD to break through assumptions, foster collaboration, and design experiences that truly serve the people they’re meant for. Jim shares his own journey—from journey mapping to facilitation—revealing how shifting the focus from solutions to human needs changes everything. Find out about: Why facilitation isn’t just about neutrality—it’s about shaping meaningful outcomes The power of customer journey maps as tools for conversation and sense-making How Jobs to Be Done helps teams focus on real human needs, not just solutions Why co-creation leads to better collaboration, alignment, and decision-making How to avoid “workshop amnesia” and keep momentum alive after a session Practical ways to embed customer-centric thinking into everyday work Don’t miss the next episode: subscribe to the show with your favourite podcast player . Links: Watch the video recording of this episode on YouTube . Jobs to be Done Toolkit Connect to GUEST : Jim on Amazon LinkedIn Share your thoughts about our conversation! Support the show ✨✨✨ You can now find the podcast on Substack, where your host Dr. Myriam Hadnes is building a club for you to find fellow listeners and peers: https://myriamhadnes.substack.com/
