If there is one person in the manufacturing influencing community that knows how to make some noise- it's certainly Eddie Saunders! As one of the most authentic people on your social feeds, Eddie catches up with friend (and show host), Ann Wyatt during a truly fun conversation about the impact of authenticity. For years, Eddie has acted as a Creative Director and now owns his own marketing firm, Speak Friend. Today, Eddie shares with us the importance of being authentic to a company's brand and how to track that information with data. Furthermore, this episode delves into the evolution of marketing towards human-centric content, the role of data driven strategies and the benefits of leveraging your personal brand. Join us for this light hearted banner and always remember to "be a good human." In This Episode: -07:10: Authenticity and Personal Growth -12:05: Empathy and Industry Evolution -15:06: The Power of Authenticity in Branding -17:00: Industry Insights and Cross-Sector Strategies -18:12: Human-Centric Marketing Approaches -19:26: Challenges and Opportunities in Manufacturing Marketing -22:25: Leveraging Influencers and Social Platforms -24:57: Data-Driven Marketing and Automation Tools -29:49: Point of Contact Information More About Eddie Saunders: Describing himself as the "Chief Empathy Officer" of Speak Friend , Eddie has over 10 years of industrial marketing experience and demand generation experience. To date, Eddie's expertise is in crafting marketing campaigns that establish profound customer connections and he is committed to leading the conversation (and his team) on empathetic story-telling and customized narratives tailored to each of his clients. Learn more and connect with Eddie here . The Future of Work (and this Episode) Is Brought To You By Secchi: Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here .
