True story: a guy near me bought a tank. A real one. British, decommissioned, painted desert beige. Parked it in his driveway like it was a particularly aggressive SUV. Apparently, he drives it on weekends. He told me, “It’s the one thing no one else in the neighborhood has.” And that right there—that one sentence—is your marketing lesson of the week. Because the affluent don’t crave luxury. They crave distinction. That’s what I teach at GetWealthyClients.com —how to develop the kind of positioning that makes affluent prospects chase you. You’ll find programs, books, and trainings that show you how to shift from blending in to standing apart—without ever looking like you’re trying too hard.
