Welcome back, everyone! Today we're tackling something that affects every single medical practice out there: what patients are really looking for when they search for a doctor online, and how practices can actually show up and win that business. I'm here with Daniel McPherson, a medical-marketing specialist who's spent years analyzing how patients choose providers and what actually influences their decisions. So let’s start with the big picture: when a patient needs a doctor, where does that search really begin? Zelen Communications City: Tampa Address: 4628 W San Jose St. Website: https://zelencommunications.com/
