Travis and producer Eric perform a tongue‑in‑cheek “autopsy” on the rise and fall of Clubhouse, revisiting a 2021 conversation with Jordan Harbinger where they questioned whether the app could ever compete with podcasting. They unpack why a product that looked brilliant on paper—and raised money at a $4B valuation—collapsed so quickly, and what creators, founders, and marketers should learn before betting their careers on the next hype platform. On this episode we talk about: What Clubhouse actually was (live, invite‑only audio rooms) and why early hype convinced many people it might “kill podcasting” Why Travis and Jordan were skeptical from the start: no on‑demand listening, chaotic audio quality, unqualified speakers, and a format that demanded hours of real‑time attention How follower counts and moderator status created a hollow, status‑driven game that rarely translated into real audience or revenue The psychological moment Travis realized the opportunity cost—half‑listening to a room while missing time with his infant son—and decided to walk away even if Clubhouse “won” How a few marketers did monetize the app (treating rooms like live webinars), and why podcasts and audiobooks still win for durable, compounding content and leverage Top 3 Takeaways Any platform that requires constant real‑time presence, but doesn’t create durable assets (episodes, clips, searchable archives), is risky as a primary growth strategy. Vanity metrics and FOMO can lure smart people into massive time sinks; always weigh status and follower counts against actual business outcomes and life trade‑offs. Long‑form, on‑demand media like podcasts remain powerful because they respect the listener’s time, allow deep preparation, and compound over years instead of disappearing after one live session. Notable Quotes “Clubhouse was like a podcast that doesn’t get recorded, done by everybody on AirPods, with eight unprepared guests, none of whom are qualified to talk.” “I realized I was half‑present with my son just to ‘be a mod’ and chase followers on an app that might not exist in a year—that was a terrible trade.” “Even if this is the next Instagram, I’m okay not ‘winning’ here if the time cost means sacrificing what actually matters.” ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
