In this candid, unscripted "snack episode," Tracy is interviewed by Miranda, our Manager of Operations and PR at Tracy Cherpeski International and the Thriving Practice Community. Tracy shares her practical planning process for helping healthcare practice owners transform their ideas into achievable quarterly goals. She explains how to plan effectively even during uncertainty and maintain enthusiasm while building a practice vision despite challenges. Key Takeaways: Tracy's planning process starts with clarity - connecting the what, why, and how of your goals Emotional connection to goals makes it easier to put in the necessary effort Beginning with clarity increases speed rather than haste Break down long-term goals by working backward - from 12 months to 9, 6, 3 months, then to weekly and daily tasks Breaking goals into smaller chunks prevents feeling overwhelmed Celebrate daily accomplishments with a "ta-da list" to maintain positive energy and momentum Look for subtle wins: improved feelings, better sleep, increased energy at work Lack of patience is a major challenge for healthcare entrepreneurs who want solutions immediately The importance of "slowing down to speed up" - surrendering to the process brings clarity Finding your practice's unique edge goes beyond clinical expertise to what makes you stand out in a competitive market Notable Quotes: "When we're emotionally connected to a goal, then it's easier for us...to put in the effort and the labor that's required to make something come to fruition." "Clarity actually helps us increase speed rather than like haste." "Sometimes when we have big goals, it can feel so overwhelming that we don't even start." "My coach who trained me taught me about the ta-da list at the end of each day, which is...don't diminish progress." "When we use this beautiful tool called surrender and we trust the process, that slowing down brings us that clarity that helps us then move forward with more speed." "What makes you stand out so that you don't feel like it's about competition...Seth Godin calls it Purple Cow. Right? Like, what is it about your practice that makes you unique? And it can't just be your clinical expertise. It's not enough." Miranda’s Bio: Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. Tracy’s Bio: Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page Thriving Practice Community Instagram
