Brett Beveridge , Founder & CEO of T-ROC , joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S. We dive into: How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to Nextel What’s fueled his 20+ year run building T-ROC His take on when to expand product lines — and when to stay focused How to think about funding: bootstrapping vs. venture capital