Carin Luna-Ostaseski , Founder of SIA Scotch Whisky, joins the show to talk about The process Carin went through to kickstart the SIA brand, and being the first hispanic woman to found a Scotch brand. The state of the spirits industry and how SIA positions itself and competes with other liquor brands in the beverage category. The "bonsai tree" method of building your company, and the importance of "starting in your own backyard" when launching a brand.
