Daniel Saks , Co founder and CEO of Landbase , joins the show to talk about - Growing up in an entrepreneurial family in the business of furniture and the insight that led to founding Daniel's first business, AppDirect. - The importance of establishing "go-to-market credibility" before engaging in sales outreach. - Daniel's experience fundraising for AppDirect, and most recently Landbase's $12.5M seed round. - The importance of "founder-market" and "founder-product" fit.