Jen Moss and Roger Nairn, co-founders of Jar Audio, a company that rebranded as Jar Podcast Solutions in July 2025. They are a Vancouver-based podcast company specializing in branded content. Jen and Roger discuss their backgrounds in radio and advertising, and how those experiences shaped their approach to podcasting for brands and nonprofits. The conversation explores the challenges of making branded podcasts that are authentic and audience-focused, rather than advertorial. Jen and Roger share insights on building trust, measuring engagement, and the importance of putting the audience first. They address the lack of funding for Canadian podcast content and their efforts to advocate for government support. JAR Podcast Solutions are also advocating for Canadian podcast content, asking the current Liberal government to recognize the medium's potential and provide necessary funding for innovative storytelling. You can see and sign the letter here. I also ask Jen and Rob to discuss the integration of video in podcasting, the evolving role of AI in production, and the differences between radio and podcast formats. Listeners gain practical tips for improving sound quality and preparation, as well as a behind-the-scenes look at Jar Podcast Solutions creative process and industry advocacy. You can read more about the Jar Audio to Jar Podcast Solutions Rebrand here. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Megatrax - Licensed Music for your radio station or podcast production company. Podderapp : Where podcasters can get access to their advanced data dashboard here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
