What makes a product truly stand the test of time in a world of disposable everything? In this episode, Travis Bader flies to Montreal to go behind the scenes with Nanuk, a Canadian company building ultra-durable cases trusted by first responders, hunters, military, and outdoor professionals around the world. But this isn’t just a story about rugged gear. It’s about values, vision, and how leadership and culture shape what we build and how we live. Nanuk’s VP of Marketing, Charles Benoit, joins Travis to explore the evolution of gear that lasts a lifetime, the balance between work and family, and the deeply human moments that remind us what really matters. From gear innovations and recycled materials to a canoe rescue that saved a life, this conversation covers it all. If you’ve ever wondered what’s behind the gear you trust or how to build something meaningful in your own life, this episode delivers. https://nanukcases.ca/ https://www.instagram.com/nanukcases https://www.youtube.com/@NANUKGearProtection To join the Silvercore Club, check out https://www.silvercore.ca/club
