This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie.
But Anthropologie is also where many a small maker gets her first big break — even if it's just one greeting card on its enormous website. Not only does Sally undertake the enormous task of selecting each maker to tell certain trend stories across every inch of Anthropologie retail space (both actual + virtual), she also offers consulting services to help brands get shelf-ready.
Sally and I delve into defining the Anthropologie magic — and the nuts and bolts of generating it. How does she navigate the overstimulation of trade shows to ascertain the trend stories to fill store shelves? What catches Sally's eye — and what are the design must-haves on a given product? With that kind of perspective and drive, I was thrilled to have audience with her here, and accordingly, this is the first of two episodes of our interview!
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