In this episode, we speak with Pete Russell , founder of Ooooby , an online platform helping growers to increase sales , simplify packing , and optimize deliveries . We go deep into understanding our current food system , exploring how we got here and where we are going. We explore the history of food shopping , shifting consumer behavior post-covid, innovative business models , and why Pete believes we are at the beginning of a new paradigm in our food system. Ooooby : https://www.ooooby.com/ PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you! Sponsors Bootstrap Farmer https://www.bootstrapfarmer.com/ Market Gardener Institute https://themarketgardener.com/courses Use promo code podcast15 for 15% off these select courses: Mastering Greenhouse Production 8 Most Profitable Crops Season Extension Strategies Market Gardening & Organic Farming for Beginners Winter Farming Strategies Timestamps [2:01] Intro [3:06] Pete's mission to put small-scale back at the heart of the food system [6:04] How Ooooby helps farmers sell online / customer shopping experience [11:15] Supply chain deep-dive [14:01] Impact of 2008 financial crisis on the food system [18:01] How the 1990 Australian recession influenced Pete to play outside the system [25:22] How COVID-19 shifted consumer behavior toward online shopping and local food sourcing [35:29] How new tech is allowing small farms to compete with industrial agriculture [43:33] Story of Soul Farm [49:29] How online shopping is bringing a new demographic to local food [54:30] Centralized v. Decentralized food system [56:18] Ooooby's innovative ownership model [1:03:46] Hidden downside of democratic/cooperative business models [1:12:18] How to get started with Ooooby [1:21:40] Ooooby features; automatic packing lists, automatic delivery routes, online shop front etc. [1:28:22] Society is at a turning point, have we gone too far? [1:31:10] Concept of 'home' and its deeper societal meaning [1:34:49] The Sovereign Individual by James Dale Davidson & Lord William Rees-Mogg [1:35:50] Importance of family Links/Resources Market Gardener Institute: https://themarketgardener.com Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass Newsletter: https://themarketgardener.com/newsletter Blog: https://themarketgardener.com/blog Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com Facebook: http://facebook.com/marketgardenerinstitute Instagram: http://instagram.com/themarketgardeners Guest Social Media Links IG: https://www.instagram.com/oooobyhq/ X: https://twitter.com/Ooooby FB: https://www.facebook.com/oooobyuk/ LinkedIn: https://uk.linkedin.com/company/ooooby Website: https://www.ooooby.com/
