In this episode we chat with Christa Barfield , founder of FarmerJawn , a Philadelphia based farm focused on reintroducing farming into the lifestyles of underserved communities . Farmerjawn is the largest black-woman owned regenerative organic produce farm in the United States and hosts a variety of educational programs and experiences that bring healthy food and nature back into the lives of urban people . In this wide-ranging conversation we discuss the stigmatized relationship that many black & brown people have with the land and how to fix it, the power of amplifying one's voice to spread a message, how we can make healthy local food more accessible and convenient for urban people, and how agriculture is equally a part of all our lineages . PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you! Timestamps [2:25] Agriculture is the culture [6:06] Christa's journey to agriculture started with a trip to a Caribbean island [12:49] RE-introducing farming to underserved communities [15:35] Christa's farm, education, helping black people "see themselves" in farming [35:30] Reimagining corner stores with 'CornerJawn' [46:41] Getting pushback as a black woman in farming [49:54] Winning the James Beard Leadership Award, perception/marketing/awareness [1:07:44] Land access, community gardens, marketing & branding for farmers [1:27:38] Making local food more convenient, stories behind seeds [1:32:35] Visibility and amplifying your voice, 93% of US farms are small [1:44:11] Social media gift & curse [1:50:31] Bridge To Terabithea by Katherine Paterson - reading Oscar Wilde [1:53:34] "Give me my flowers while I can still smell them" [1:58:32] Farming reality show Sponsors Bootstrap Farmer https://www.bootstrapfarmer.com/?utm_source=mg-jm&utm_medium=podcast Ooooby https://www.ooooby.com/ (mention the podcast for 75% off onboarding fee) New Society Publishing https://newsociety.com/ (use code smallfarm25 for 25% off all books) Tessier https://info.serres-guytessier.com/en/tessier-mgi10 Use promocode MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions (Ontario, the Maritimes, and the states of Vermont, Maine, New York, and New Hampshire). Links/Resources Market Gardener Institute: https://themarketgardener.com Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass Newsletter: https://themarketgardener.com/newsletter Blog: https://themarketgardener.com/blog Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com Facebook: http://facebook.com/marketgardenerinstitute Instagram: http://instagram.com/themarketgardeners Guest Social Media Links Christa Barfield: Instagram: http://instagram.com/farmerjawn_ Facebook: http://facebook.com/farmerjawncsa Website: https://www.farmerjawn.co/ Twitter (X): http://twitter.com/farmerjawn_ Linkedin: https://www.linkedin.com/in/christa-barfield-2b608486/ JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier
