This isn't Henry Ward's first shot at entrepreneurship. In fact, the first company he founded failed. But Henry says the things he learned were pivotal for starting Carta, a multi-billion dollar company that's a darling of the venture world. CEO of Co-founder Henry Ward sits down with Tyler & Sterling and recounts his journey to entrepreneurship and shares critical advice for other builders who are in the game -- from establishing a strong company culture to the how of developing stronger insights. Chapters: 00:00 Intro 01:45 Henry's path to Carta 06:21 Developing Insights: "There's A Lot of Stuff You Discover A Long The Way" 08:20 The Best Founders Fill A Need For Customers They Didn't Know They Had 12:48 Finding Product Market Fit at Carta 16:30 Fundraising Strategy: "The Pitch Matters, But Not As Much As Finding Someone Who Cares About The Problem" 19:03 How To Attract The Right Type of Employees To Your Startup 28:32 Establishing Strong Culture At Your Company 40:22 What are some "Henryisms"? 42:40 Advice to Current Founders 47:50 Tyler & Sterling's Takeaways Connect with Henry: Medium: https://henrysward.medium.com/ LI: https://www.linkedin.com/in/heward X: https://twitter.com/henrysward More on Henry & Carta: Henry Ward is the CEO and co-founder of Carta. The company is trusted by more than 30,000 companies, over 5,000 investment funds, and half a million employees for cap table management, compensation management, liquidity venture capital solutions, and more.