In a data-driven world, it's easy to get lost in a maze of metrics. We start by looking for helpful measurements that will allow us to track our progress, set goals and make more informed decisions. But we can quickly lose sight of what we're tracking and why we're tracking it. Because it's easy to collect data – the challenge is knowing how best to use it. So, what needs to happen to ensure metrics aren't just numbers on a page, but drivers of real change? And how do we use them to give what we say – and do – more meaning and direction? That's what we're exploring with David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK, in this episode of The Green Room as we ask: How can we put more meaning into our metrics? Tune in to find out: Why businesses measure in the first place The benefits of science-based targets The difference between vanity metrics and meaningful metrics How we can use data to improve and learn Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK Find out more about Scope here: scope.org.uk Find out more about Science Based Targets Initiative here: sciencebasedtargets.org Guests: David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK Hosts: Annie Wong and Stephanie Dobbs Original music: Ali Barrett
