7-11 BEGETS TRADER JOE'SMichael Olson with Benjamin Lorr, Author, The Secret Life of GroceriesIt is a $700 billion dollar a year business, and Americans spend about 2% of their lives shopping in them. Their story leads us to ask:
How did 7-Eleven give rise to Trader Joes?
Topics include the transformation of food into Store Keeping Units (SKUs); the transformation of general stores into supermarkets; and the story of how 7-Eleven gave rise to Trader Joes.|
