The Experiential Strategist with Jenny Howard-Maxwell

The industry spends $128 billion on experiential every year. Only 23% of the people producing it can prove it worked. The Experiential Strategist is the podcast for experiential professionals who are done being measured by logistics and ready to be recognized for outcomes. Hosted by Jenny Howard-Maxwell, founder of the Edgucation Institute and creator of the Certified Professional Experiential Strategist certification, this show covers the psychology of experience design, the science of measuring behavioral and emotional outcomes, and the framework that changes how you work and how you are valued. If you have ever produced an activation that landed and still could not prove what it drove, this podcast was made for you.