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OndaCast© 2026 OndaCast. جميع الحقوق محفوظة.

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The CEO’s Guide to Marketing - Podcast | OndaCast

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The CEO’s Guide to Marketing

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The CEO’s Guide to Marketing

من قبلForbes

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.

31 حلقة•0 مشترك•0 سمع هذا الإعلان

قائمة تشغيل الحلقات

31 حلقة

The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies

Nov 21, 2024•—

The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies

The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences

Nov 21, 2024•—

The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences

The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences

Nov 21, 2024•—

The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences

The one with Entrepreneur and Media Exec Joe Marchese about why everyone has an opinion on marketing

Nov 21, 2024•—

The one with Entrepreneur and Media Exec Joe Marchese about why everyone has an opinion on marketing

The one with Accenture Song CEO David Droga about the difference between solving and selling

Dec 2, 2024•—

The one with Accenture Song CEO David Droga about the difference between solving and selling

Dec 3, 2024•—

The one with New Balance CMO and President of Brand Chris Davis about 50/30/20

The one with Pinterest Chief Marketing and Communications Officer Andréa Mallard about the marketing value of marketers undervaluing their work.

Jan 15, 2025•—

The one with Pinterest Chief Marketing and Communications Officer Andréa Mallard about the marketing value of marketers undervaluing their work.

The one with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried about the sum of all interactions and associations.

Jan 22, 2025•—

The one with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried about the sum of all interactions and associations.

The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.

Jan 29, 2025•—

The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.

The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

Feb 5, 2025•—

The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.

Feb 14, 2025•—

The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.

The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.

Feb 20, 2025•—

The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.

The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.

Feb 27, 2025•—

The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.

The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

Apr 2, 2025•—

The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.

Apr 9, 2025•—

The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.

The one with Fundamentalco founder and CEO Jonny Bauer about how to make a company more valuable.

Apr 16, 2025•—

The one with Fundamentalco founder and CEO Jonny Bauer about how to make a company more valuable.

The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.

Apr 23, 2025•—

The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.

The one with Hasbro CMO Jason Bunge about resetting marketing muscle memory, how to feed the appetite for investment, and his favorite metric to hate.

Apr 30, 2025•—

The one with Hasbro CMO Jason Bunge about resetting marketing muscle memory, how to feed the appetite for investment, and his favorite metric to hate.

The one with...um, me, Seth Matlins, about the nature of marketing influence and other things CEOs (and CMOs) might consider.

May 8, 2025•—

The one with...um, me, Seth Matlins, about the nature of marketing influence and other things CEOs (and CMOs) might consider.

The one with the founder and CEO of Alembic Technologies, Tomás Puig, about what to do when you just don't know, cause and effect correlation, and what may be the most advanced marketing attribution model today.

Jul 2, 2025•—

The one with the founder and CEO of Alembic Technologies, Tomás Puig, about what to do when you just don't know, cause and effect correlation, and what may be the most advanced marketing attribution model today.

The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.

Jul 9, 2025•—

The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

Jul 16, 2025•—

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

Jul 23, 2025•—

The one with Cannes Lions CEO Simon Cook on what was said at the Festival’s inaugural Global CEO Forum about why creativity is an organizational imperative, the high cost of “not now”, and why “creativity” may have a brand problem.

The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.

Jul 30, 2025•—

The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

Aug 6, 2025•—

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

The one with ServiceNow CMO Colin Fleming about how buying happens, what B2C marketing can learn from B2B and B2C from B2B, and a case well made for doing less, exceptionally.

Aug 27, 2025•—

The one with ServiceNow CMO Colin Fleming about how buying happens, what B2C marketing can learn from B2B and B2C from B2B, and a case well made for doing less, exceptionally.

The one with TIAA Chief Marketing and Communications Officer Micky Onvural about the lessons learned in going from CMO to CEO and CEO to CMO.

Sep 5, 2025•—

The one with TIAA Chief Marketing and Communications Officer Micky Onvural about the lessons learned in going from CMO to CEO and CEO to CMO.

The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.

Sep 12, 2025•—

The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.

David Droga’s Exit Interview

Sep 25, 2025•—

David Droga’s Exit Interview

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

Oct 2, 2025•—

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

Dec 4, 2025•—

The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.

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OndaCast© 2026 OndaCast. جميع الحقوق محفوظة.

مساعدة التواصل الشروط الخصوصية حقوق النشر قانون حقوق المؤلف عن الموقع دليل الراديو تضمين المشغل

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